Visit Orlando Taps into Emotion with New Ad Campaign


Visit Orlando Taps into Emotion with New Ad Campaign


Visit Orlando, the official tourism association for the Central Florida area, recently unveiled new brand creative for the meetings and conventions market. “Share Orlando” is the theme of the campaign that showcases stories inspired by authentic posts through the eyes of the meeting attendee or meeting professional. The stories are displayed in the form of social media posts and inspired by interactions and unique meeting experiences found only in Orlando.

“There is simply no other destination where extraordinary experiences occur in such creative and innovative backdrops the way they do in Orlando,” said Visit Orlando President and CEO George Aguel. “Whether visitors are here on business or pleasure, Orlando is a place they look forward to visiting and one that quickly turns them into storytellers.”

Visit Orlando has embraced this fresh take on communications in the B2B space in an effort to provide more experiential, authentic and relevant destination information to meeting professionals. Combing through real social media posts of meeting attendees in the destination, Visit Orlando developed the unique concept with the goal to excite and inspire planners to imagine themselves in Orlando and the unique experiences that await them. The aim is to connect with the planners’ objective to create an unforgettable program that will live on in the memories of those who attend long after the conference is over.  

Meeting attendees will be encouraged to use #OrlandoMeeting when sharing posts and videos in social media during their conferences and other events.   

"We know these images from our meeting attendees will capture the diversity of our global visitors and the experiences that are special to Orlando," said Aguel.

Orlando, named Cvent’s No. 1 meetings destination in the United States, is a world-class destination with significant expansions and new developments across the region  with new luxurious hotels and resorts, a growing foodie and celebrity chef dining scene, and new unforgettable venues and event experiences to “wow” any group. With the second largest convention center in the country, 141 meeting hotels, 5,200 restaurants and 100-plus unique attraction experiences, one thing is for sure…Orlando has a lot to share! Check out the new OrlandoMeeting.com to learn more and make your next meeting unforgettable.

G2996 VO_M&C_FB_DEV_LR-RGB.jpg

Next entry