Orlando Eye Transforms Into ICON Orlando

Orlando Eye Transforms Into ICON Orlando

The Orlando Eye is now ICON Orlando, and we have details on this and other upgrades at the renamed ICON Orlando 360 entertainment complex.

One of Orlando’s most recognizable landmarks, the 400-foot-tall observation wheel formerly known as the Orlando Eye has rebranded as ICON Orlando, with the I-Drive 360 complex transforming into ICON Orlando 360.

Here’s a look at these and other changes coming to the International Drive attraction, including the brand-new Orlando StarFlyer, the Justice League at Madame Tussauds and more, making ICON Orlando 360 an exceptional venue for team-building encounters and offsite fun in Orlando.

New Ways to Play at ICON Orlando 360

“The new ICON Orlando name makes perfect sense as we introduce some key changes and position this iconic structure for the future,” says Cindy Campbell-Taylor, vice president of marketing, sales and public affairs at ICON Orlando 360. The attraction’s forecast is very bright indeed, with upgrades that include:

  • Private Parties: This new, adults-only feature includes complimentary beer and wine, plus a private bartender for you and up to nine additional guests aboard an ICON Orlando capsule. You can also upgrade to a second rotation to keep the party going. Naturally, this new experience lends itself well to group outings.
  • Enhanced, Fully Immersive Capsules: As part of the makeover, ICON Orlando capsules will soon include WiFi, making it easier than ever for groups to stay connected. New customization options for personalizing your flights are also being added.
  • Nightly Light Show: Later this year, nights at ICON Orlando will become even livelier with an enhanced, synchronized display incorporating ICON Orlando 360’s courtyard fountains.

More Fun Is Coming to ICON Orlando 360


DC Entertainment’s Justice League Is Coming to Madame Tussauds at ICON Orlando 360

ICON Orlando 360 has some other upcoming upgrades your attendees won’t want to miss, starting with Justice League: A Call for Heroes at Madame Tussauds Orlando. Starring Henry Cavill as Superman, Gal Gadot as Wonder Woman and Ben Affleck as Batman, as seen in the recent Justice League motion picture, the expansion will feature authentic replicas of props and costumes from the film.

Justice League: A Call for Heroes will also be the first in a new line of Madame Tussauds attractions pairing live experiences with the company’s famous wax figures. It joins the existing lineup of Hollywood stars, championship athletes, musicians, historical figures and other icons that make Madame Tussauds a fun night out for any group.


ICON Orlando™ ICON Orlando 360™

Looking for adventure? Get ready to see Orlando from an all-new vantage point with a ride on the new Orlando StarFlyer at ICON Orlando 360. Towering over ICON Orlando, the 450-foot-tall swing ride will take you to 425 feet in the air — making it the tallest attraction of its kind in the world — at speeds up to 60 mph. It literally takes group outings to all-new heights!

Other attractions at ICON Orlando 360 include SEA LIFE Orlando Aquarium, 7D Dark Ride Adventure and Arcade City Orlando, which are complemented by dining and retail options like Tin Roof Music Room. With so much to see and do, it’s no wonder why organizations of all sizes and backgrounds choose ICON Orlando 360 for a fun outing in Orlando.

Ready to plan your own unique group get-togethers, meetings or conferences in Orlando? Submit your RFP or contact us today, and we’ll get to work on executing your ideas to create the perfect experience.

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