See how Orlando helped SAP break attendance numbers for its SAPPHIRENOW and ASUG Annual Conference.

SAP is the largest software company in the world and it has been meeting in Orlando for 13 years. Their SAPPHIRENOW and ASUG Annual Conference in May brought in more than 20,000 customers, partners and employees.

Held at Orlando’s Orange County Convention Center, SAPPHIRENOW and ASUG Annual Conference, is one of the largest global business technology events in the world.  

Keegan Hooks, Global Program Manager, SAP, plans to continue the partnership with Orlando. “Orlando is in the right part of the world for us to be able to have a large global event,” says Hooks. See what else she had to say about holding this prestigious event in Orlando. 

Speakers at the event included Bill McDermott, SAP CEO and Steve Wozniak, co-founder, Apple Computers. Attendance was up 6% from 2014’s conference. Attendees come from 83 countries.

Next year SAP’s SAPPHIRENOW and the ASUG Annual Conference is coming back to Orlando!

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