Orlando Marketing Copy
To help you promote your upcoming Orlando meeting, convention or event, we’ve provided seven copy blocks that spotlight the destination’s retail, dining and entertainment options for your attendees. Use them in social media, PowerPoint presentations, web pages, print collateral or e-newsletters to build attendance and excitement for your next meeting, convention or event in Orlando!
In Orlando, dining is all about sizzle that makes you go “ooh.” It’s the moment when your eyes widen in anticipation as dazzling presentations are delivered to your table. It’s a merry mélange of flavors and cuisines, expertly blended to perfect your favorite dishes — and create new tastes you haven’t even dreamed of yet. It’s more than 5,000 restaurants encompassing celebrity chef-owned eateries, themed dining, inventive fast-casual fare, famous brand names and local favorites. In short, Orlando’s dining scene is a guaranteed adventure for your palate!
Hosting the area’s highest concentration of celebrity chefs, Disney Springs® at Walt Disney World® Resort is an ideal starting point for any epicurean journey. Here, culinary superstars José Andrés, Masaharu Morimoto, Wolfgang Puck, Guy Fieri, Rick Bayless and Art Smith compete for your attention against imaginative themed eateries that complement the world-famous architecture of Disney’s theme parks. More celebrity chefs await all over Orlando, including Gordon Ramsay, Todd English, Melissa Kelly, Roberto Treviño and Buddy Valastro, with more arriving seemingly every year.
On International Drive in the heart of the convention district, you’ll find whatever you’re craving with a cornucopia of cuisines — often at budget-friendly prices. Just a short drive away, Orlando’s Restaurant Row is a dining revelation in its own right, packed with high-end eateries and one-of-a-kind venues. Nearby, Universal CityWalk at Universal Orlando Resort offers a bounty of tasty, unique dining choices. Orlando’s homegrown culinary geniuses — including several James Beard Award semifinalists — are also eager to wow you at acclaimed restaurants in downtown Orlando, nearby Winter Park and other locations around the area. Discover why dining is an attraction unto itself in Orlando!
Vibrant Nightlife & Entertainment
You hear it in the distance: a steady beat, buzz-saw guitars and a soulful singer giving it everything she’s got. Or perhaps it’s the softer tones of clinking glasses and intimate laughter over an uplifting jazz melody. It could also be dueling pianos fueling a spirited group sing-along, the hiss of cold air in a sub-zero lounge where even the glasses are made of ice, or sizzling new club mixes moving feet on the dance floor. These are the sounds of a night out in Orlando — and you never know where they might take you!
Disney Springs® keeps the festivities going long after Walt Disney World® Resort’s theme parks close for the night. From exotic cocktails at Indiana Jones’ favorite bar, to Iron Chef Masaharu Morimoto’s Forbidden Lounge, to concerts at House of Blues, nighttime adventures here are electric. At the nexus of Universal Orlando Resort’s theme parks, Universal CityWalk has Hard Rock Live®, plus more live music and dancing.
International Drive, aka I-Drive, offers two walkable entertainment hubs for nighttime adventures. Opt for a swank cocktail lounge or an authentic British pub at Pointe Orlando. Head to Blake Shelton’s Ole Red for live music at ICON Park® — or even a private party aboard its signature attraction, The Wheel. Or, make some moves amid 55,000 square feet of Latin dancing, food and cocktails at Mango’s Tropical Cafe. Nightclubs and lounges are waiting for you downtown, too, as well as can’t-miss concerts at venues like the Kia Center. Come see for yourself and chase the night in Orlando!
Unforgettable Attendee Experiences
Immerse yourself in endless magic, mischief, adventure and fun at Orlando’s globally famous theme parks, including those at Walt Disney World® Resort, Universal Orlando Resort and SeaWorld® Orlando. From a galaxy far, far away and a legendary wizarding realm, to exploring marvels of the deep and building incredible attendee excitement, amazing wonders await in Orlando: Theme Park Capital of the World!
Don’t forget Orlando’s one-of-a-kind attractions, either. Ever fly indoors? Walk through a school of exotic fish without getting wet? Travel at 60 mph while you’re 425 feet in the air? What are you waiting for? The fun begins on International Drive, aka I-Drive, where you’ll find imaginative spins on all manner of classic attractions — and some you’ve never even dreamed of. Race the only go-karts endorsed by Mario Andretti. Explore wonders and oddities from around the globe. Test your wits by outsmarting seemingly unbeatable escape rooms. You can even skydive without jumping out of a plane! These and countless other unforgettable adventures await.
Not that you need to stay in the I-Drive area to find unbelievable attractions in Orlando. You can also head deep into ancient wetlands on a state-of-the-art airboat, take command of a rugged off-road vehicle, see the sights while hang gliding at 2,000 feet, or soar high above the trees — and even some gators! — on gravity-defying zip lines. What’s more, the destination’s theme parks and attractions constantly have something new up their sleeves, with astounding additions and annual festivals providing infinite reasons to visit. It’s why even the most frequent guests always find fresh ways to play in Orlando!
Orlando is a shopper’s paradise like no other. The sort of place where coveted brands compete for your attention in wondrous settings that are more theme park than retail center. A destination where browsing the latest fashions can lead to unexpected discoveries, from wands that unlock surprising secrets to artifacts of a fabled galaxy far, far away. Between expansive malls offering luxury goods and unforgettable experiences, designer outlets where top brands can be had at discount prices, one-of-a-kind finds at bespoke boutiques, and world-famous retail, dining and entertainment districts, Orlando makes shopping dreams come true in ways that other destinations can’t.
Your shopping safari begins at Disney Springs® at Walt Disney World® Resort. Featuring more than 150 retailers, acclaimed restaurants and entertainment options, it’s your one-stop source for haute couture, high-end jewelry and much more, including Disney, Star Wars and Marvel collectibles. At Universal Orlando Resort, shop Universal CityWalk for Universal Studios keepsakes, the coolest beachwear and other treasures while enjoying dining and entertainment. You can even get a tattoo! Orlando’s convention district has two more retail, dining and entertainment hubs for you, too: Pointe Orlando and ICON Park®.
Orlando’s malls are also magical, from experiential shopping at The Florida Mall® to luxury retailers paired with signature services at The Mall at Millenia. For top brands at incredible prices, make time for the destination’s designer outlets, including Lake Buena Vista Factory Stores, Orlando International Premium Outlets® and Orlando Vineland Premium Outlets®. Want a more intimate experience? Retailers in eclectic neighborhoods provide plenty of reasons for serious shoppers to venture out — and it’s all within a 15-mile radius of Orlando’s theme parks and attractions!
Golf With Legends
Ready to master your golf game? Head to Orlando, where you can challenge yourself on imaginative greens designed by iconic players and renowned course architects while learning from the best at high-profile annual golf tournaments. What’s more, many of golf’s biggest legends and sought-after designers have created acclaimed golf courses in Orlando, inviting you to master some of the most gorgeous, challenging greens you’ll ever be lucky enough to play.
One of the most prestigious in that regard can be found in the heart of Orlando, just 10 minutes from the destination’s convention district: Arnold Palmer’s Bay Hill Club & Lodge. More Palmer designs await at Shingle Creek Golf Club, close to Universal Orlando Resort, and Orange Lake Resort near Walt Disney World® Resort. Speaking of Disney, all three courses at Walt Disney World® Golf are operated by Arnold Palmer Golf Management. You’ll find another Palmer-designed course at Reunion Resort, which is the only club in the world with courses created by Palmer, Tom Watson and Jack Nicklaus. More Nicklaus designs can be played at Grand Cypress Golf Club, and you’ll have the chance to play greens dreamed up by Tom Fazio, Robert Trent Jones and other notables while you’re in town, too.
The destination also hosts nationally recognized golf tournaments, including the Arnold Palmer Invitational. Held at Arnold Palmer’s Bay Hill Club & Lodge, this legendary event is a key stop on the PGA Tour, bringing some of the game’s biggest names to Orlando every March. Orlando is also home to several LPGA matches throughout the year, plus amateur competitions where you can take your own shot at glory. Fore!
After a long day of meetings or working the convention floor, you deserve pampering — and in Orlando, you can get soothed, refreshed, rubbed and scrubbed at award-winning spas throughout the destination. Many of Orlando’s best spas are conveniently located at convention hotels, making the temptation nearly impossible to resist. Whether seeking a traditional experience, sports recovery or even a group outing, Orlando’s spas provide a unique menu of services that will help you emerge for the next day’s sessions, energized and ready to go.
In the International Drive area alone, you can’t throw a stone — of the hot massage variety, of course — without hitting an upscale resort spa, including Eforea Spa at Hilton Orlando and The Spa at Hyatt Regency Orlando. Nearby, The Ritz-Carlton Spa Orlando crafts bespoke treatments using herbs grown in The Ritz-Carlton Orlando, Grande Lakes’ onsite garden. Similarly, The Spa at Rosen Shingle Creek offers restorative treatments that draw on Central Florida’s indigenous flora.
Also in the International Drive district, Loews Portofino Bay Hotel at Universal Orlando Resort hosts one of Orlando’s two outposts of the world-famous Mandara Spa. The second can be found at the Walt Disney World Swan and Dolphin Resort. Naturally, the Walt Disney World® Resort and area has many other soothing options, including those at Grand Floridian Resort & Spa and Disney’s Saratoga Springs Resort & Spa. And for the ultimate indulgence, a treatment at the Waldorf Astoria® Spa at Waldorf Astoria® Orlando uses gold-enriched creams and precious stones. If the latter sounds opulent, that’s because it is — and no less than you deserve when you’re in Orlando!
The trend of blending business with leisure — i.e., bleisure — has become a sort of unofficial work perk. According to the “State of Business Travel Survey” by National Car Rental, bleisure travel is on the rise, providing a greater quality of life and work/life balance to those who take advantage of it. There’s also no denying the pent-up demand for travel these days — and what better place than Orlando to spend a few days before or after the meeting to see all the exciting things the city has to offer?
Why fly out the second the conference has adjourned when you can still experience the destination? Adding a few days before or after your business trip for a little leisure turns your trip into a bleisure experience, which helps you gear up for the meeting or relax after the hard work of the day is completed — or both!
Visit Orlando offers a wealth of information for your next bleisure trip — including ideas for incorporating dining, shopping, theme parks, exciting outdoor adventures and more. Relax by the hotel pool before the rest of the attendees arrive or take a few days and visit area theme parks. Try one of the destination’s celebrity-owned restaurants or shop at one of its famous outlets. And if the kids hear you say Orlando, they’ll definitely want to join you after the meeting for some fun at LEGOLAND® Florida Resort, Magic Kingdom® Park at Walt Disney World® Resort, SeaWorld® Orlando or Universal Orlando Resort. The possibilities are endless!
Think you know Orlando? If you’ve only experienced the destination’s convention and tourism districts, think again! Beyond the convention center, theme parks and attractions, Orlando’s neighborhoods and nearby cities offer endless adventures with dining, nightlife, arts & culture, outdoor recreation, shopping, and other surprises that locals love — and that you deserve to experience during your next visit.
What’s more, the Main Street America-accredited Orlando Main Streets program makes it a snap to track down eclectic neighborhoods that are worth your attention, with a focus on distinct areas that stretch from Orlando International Airport (MCO) to downtown Orlando and beyond. While intriguing neighboring cities aren’t included in Orlando Main Streets, they’re also easy to find, with most being located no more than 30 minutes from downtown Orlando.
So, secure a rental car, taxi or ride-share service, or hop on a tour bus or the SunRail commuter train service during your next visit and explore the unexpected side of Orlando!